BIG TREE OUTDOOR SDN BHD was incorporated in October 1994 and is a wholly-owned subsidiary of Media Prima Berhad. Today, Big Tree spearheads Media Prima's strategy in outdoor advertising with GOTCHA, UPD and The Right Channel (TRC) sites and assets under Big Tree's management. With a variety of formats in all forms of outdoor advertising media ranging from expressways, city sites, transit lines and retail malls, Big Tree is Malaysia's leading integrated outdoor advertising solutions provider.